Dale Carnegie knew that turning a lesson into a story was the best way to convince an audience of his ideas. While his easy-to-implement advice is the backbone of his best-selling books, the heart and soul of them are the tales of how his tactics have transformed lives. Although it has been 83 years since…
Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their products…