Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their products…
Category: Sales Skills
Five Secrets to Selling Yourself in Sales
Follow these five sales secrets to be successful. Banish preconceived notions. A common mistake many sales rep’s make when selling themselves is focusing too much on themselves. They memorize their resumes, important corporate facts, etc. they believe will appeal to prospects. Truth be told, selling yourself isn’t about you at all; rather, it’s about them—how…
Negotiations—Four Steps for Smooth Selling
Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds. Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal. Here is how. Define a win-win strategy. Sales professionals sometimes refer to an upcoming pitch as, ‘Going in for…
Five Ways to Show Your Customers Some Love
Customer appreciation strategies need not be extremely costly or complicated. Here are five simple ways to show your customers some love. Surprise and delight. One of the easiest ways to love your customers is to reward them with complimentary perks. Expedited or free shipping, and sample products, are affordable ways to drive revenue and loyalty. …
Six Reasons Sales Aren’t Scary
Many people shy away from sales because they fear confrontation; making a mistake; cold-calling and other rationales. Here are six reasons sales roles simply aren’t scary. Sales start everything. Henry Ford famously said, “Nothing happens until someone sells something,” because at the heart of every enterprise is the revenue-generating engine of sales. Appliances would not…
Email Etiquette — Increase Open Rates and Protect Your Reputation
According to a recent HubSpot blog post —the content of your email can positively or negatively impact your reputation. Consider this—if 93% of all daily communication is nonverbal according to Dr. Albert Mehrabian, author of Silent Messages, what does your email style really say about you? Meaning, when communicating face-to-face, your language only comprises 7% of the…
Cold Calling—Six Effective Ways to Warm Up
There are plenty of pundits who claim cold-calling is dead and an entire website dedicated to learning how to ‘never cold call again!’ Truth be told, the act of cold-calling is alive because when done correctly with a systematic proven process, sales professionals can actually thrive. Follow these tips to warm up your cold-calls this…
Close Your Mouth and Close More Sales
Many sales professionals do not realize that knowing their products and services inside and out is only half of the sales equation. The other half is comprised of how sales representatives speak and relate to their prospects. Research shows that the average salesperson talks over 81% of the time during the sales presentation. Truth be…
Three Secrets to Achieving Success in Sales
Is there a secret to success? Yes, according to a recent Inc. article which explores the findings of several studies revealing how to achieve more success in life. While the principles could be applied to any aspect of a person’s life, this post focuses on how to achieve more success in sales. 1. Keep Your…
Sales Strategies To Win The Battle (and the War)
Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result. Sherrie Campbell seems to understand the challenge of securing that next sale, and recently…