Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
You might remember the days when receiving an email was a novel experience that left you a little giddy. Or maybe email has been a common part of life for as long as you can remember. Either way, it’s not likely that you’re getting excited by another inbox notification in 2019. via GIPHY These days,…
Negotiations are a common – nearly daily – practice in the workplace. You might want to convince your boss to let you work a more flexible schedule, or perhaps you need to make a deal to close a sale. Whatever the reason for negotiating, there are a few ways you can ready yourself for…
There are hundreds of ways to show appreciation for your customers this holiday season—even on a shoestring budget. Many businesses hold off until closer to mid-December to deliver gifts to clients, but Thanksgiving is also an ideal time to show them appreciation with gifts or notes of thanks. Here are four ways to apply Dale…
My recent trip to Mexico City was ripe with the universal application of many Dale Carnegie Human Relations principles. I reserved a Teotihuacán Pyramids tour and was told I’d return to my hotel by 5 pm in time to freshen up and meet friends to celebrate my last night in town. Once aboard the shuttle, Luis,…
Customers can become rude or angry for a variety of reasons, especially when stress is high and patience runs short. Here are five steps to minimizing their anger and maximizing their loyalty. Hear them out. Most people listen to respond instead of to understand which makes it easy to interrupt a disgruntled customer with an answer…
Valentine’s Day provides a perfect opportunity to apply Dale Carnegie’s 2nd Human Relations principle, ‘Give honest, sincere appreciation.’ This pioneer of positive relationships once said, “Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling,…
Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize the customer. Think about your…
Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their products…
Follow these five sales secrets to be successful. Banish preconceived notions. A common mistake many sales rep’s make when selling themselves is focusing too much on themselves. They memorize their resumes, important corporate facts, etc. they believe will appeal to prospects. Truth be told, selling yourself isn’t about you at all; rather, it’s about them—how…